Ray Dental Group
The Challenge:
This client wanted to redesign their outdated website and optimize it to compete with other area dental sites. Our goal was to increase this Rapid City family dentist’s client base and reinforce their professional and caring reputation within the community.
The Solution:
We redeveloped the website to be more visually appealing and user-friendly, with easier navigation and more in-depth information. We also incorporated interactive features, including options to schedule an appointment online or ask the dentist a question.
We also wanted to highlight the caring doctors, and the wide variety of services Ray Dental Group provides. To do this, we added targeted web content and developed a video, which was featured on the website, played in the office waiting room, and repurposed on the City of Rapid City’s website, in an area welcoming new residents.
We implemented an organic search engine optimization strategy to increase Ray Dental Group’s visibility for relevant search terms and position the site as an educational resource for current and prospective patients. This process included keyword research, statistical analysis, optimized press releases, and revitalized web content to draw visitors and funnel them through the site.
The Results:
With no traditional advertising, Ray Dental relies on referrals and their website to attract new patients. Since we began our SEO efforts in January of 2008, user traffic has increased by 57%. The client has also seen their “foot traffic” increase significantly, which they attribute to our SEO campaign. We are continuing to work with Ray Dental to keep their site competitive, increase their ranking for new search terms, and draw new clients.
