The Challenge:

Every client can benefit from customer contact information, especially if you are a well established business with loyal customers. This was the case for Jolly Lane Greenhouse. They wanted to develop a customer database to send notices out for their annual events. The question was how to do it and drive traffic to the website.

The Solution:

We developed in-store signage and bag flyers that directed customers to go to the website to register to win a prize valued at $500. Once they got to the website they registered to win by providing all the contact information we needed for a direct mail or e-mail campaign.

The Results:

At the end of the campaign we had gathered nearly 400 usable mailing and e-mail addresses. Since this campaign Jolly Lane Greenhouse has continued to gather e-mail and mailing addresses through their website and have grown their database significantly.