Monthly Spotlight: Web Design
Website optimization - it's not just for geeks RSA web developer Allan Emerson explains website optimization and why it matters to your business.
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Your Tip of the Month Here's one good tip you can put into practice right now to help boost website traffic and sales!
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Inside RSA Web Design This month we put the spotlight on web design. Take a look inside our web department...
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RSA Featured Service There are many different facets to web design - read more about this RSA service and find out how we can help your business grow!
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RSA Network Updates Hear all about what's going on - kudos on recent happenings, upcoming events, new clients and projects!
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Recent Projects Every month we showcase a cool project or two. Check out our Hinn's Homes and Palmer Gulch websites! |
Featured Articles
Website optimization - it's not just for geeks
To a web developer, website optimization is a worthy goal all by itself. There’s a certain pride in managing to create a site with the fewest lines of code possible, only the most essential element ids and classes, a robust CSS file and nary an unnecessary <img> tag to be found.
But this isn’t just web geeks trying to earn more points on our geek cards. There are also some practical advantages to website optimization, and choosing a good web designer will make sure you benefit from them. Read more »
Inside RSA Web Design
From Web Development Director Tony Dodd
The RSA web development team has been hard at work creating highly optimized, effective websites. We have many exciting site websites in the works, as well as some that are about to launch. Coming soon to the web are... Read more »
One good tip you can use TODAY!
Most businesses have websites now, but tend to treat it as a marketing add-on. In fact, your website should be central to your marketing efforts!
All other marketing activities should tie into the website in some way, even your traditional advertising. Consider adding your website address to the following:
- All print materials, including business cards
- Radio and TV spots
- Your email signature
- Voicemail greetings
- Your LinkedIn profile
Make your website the "hub" around which all your marketing revolves and make sure everything points to it! Not only will you increase traffic, but also brand awareness and search engine and social factors will be improved!
RSA Featured Service:
Web Video
From shooting to embedding, we've got your web video project covered!
Web design is much more than just the graphics on a website. We plan and construct the whole site, from back to front, bottom to top; the entire strategy behind the website. Sometimes that might include web video. Adding a video to your website is a great way to engage visitors and present your business in a more personal way.
We recently produced a web video for the South Dakota Lottery as an online tutorial for players wanting to understand the game "All in to Win". The video uses actual artwork from the "All in to Win" scratch game card and appears on the South Dakota Lottery website.
Talk to us about
YOUR web project »
As a full-service agency, we offer a wide range of services for all your marketing needs. Check them out:
Creative Services
Interactive Services
- Mobile Website Design
- Web Design
- Search Engine Marketing
- Web Programming
- Social Media Communications
Consulting Services
Recommend us for our web design services!
Recent Web Design & Development Projects
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Web Development Director: |
Hinns Homes
Hinn's Homes wanted an updated website that would showcase their manufactured and modular home business, emphasize their long record of customer service, and help them be found in the four-state area they service. They wanted to position their business as being a "step ahead" on the web over area competitors. RSA provided a warm and inviting design and an efficient way for Hinn's customrs to see the spectrum of products that Hinn's represents without being overwhelmed by all the choices available. |
Palmer Gulch
Palmer Gulch asked us to refresh their site identity and incorporate an SEO package. A majority of Palmer Gulch's potential guests go to the internet for resort information and reservations; they needed a website that was clean, informative and easy to navigate. By reorganizing the site structure, creating well categorized content and an easy-to-navigate interface, we made sure that potential guests could find exactly what they were looking for; including an interactive resort map. Guests are able to zoom into specific areas of the facility, view detailed information about amenities, as well as, pinpointing their parties locations throughout the resort. |
See more in our portfolio
We showcase more of our work on the website as well - check out our latest work from print advertising to web development.
RSA Network Updates
Upcoming Events
| May | Dakotah Steakhouse Grand Opening |
| May 27 | Murphy's Pub Re-opening |
| May 27-30 | Black Hills Fat Tire Festival |
| June 3-5 | South Dakota State Fair Wheel Jam VIII |
| June 9-12 | Black Hills BBQ Festival at Central States Fairgrounds |
| June 11-12 | Methuselah's 130th Birthday - Reptile Gardens |
| June 11-13 | Black Hills Huckfest - Buffalo Chip Campground |
| June 19 | Father's Day! |
AMCA Conference
Robert and Stacey Sharp attended the annual Alliance of Marketing Communication Agencies conference in Tucson, AZ, where they formed key strategic alliances with mobile site designers and developers across the country. Following the conference, RSA became South Dakota's exclusive dealer for one of the most cutting edge mobile web platforms. RSA's mobile sites will give smart phone users all the information they're searching for while providing ease of functionality.
Training and Support
RSA web developer Allan Emerson has been busy traveling to eastern South Dakota, training the folks at the Huron Chamber and the South Dakota Farmers Union on using their new web content management systems.
RSA Happenings
Constant Contact Seminar
Together with the Rapid City Chamber of Commerce and Duhamel Broadcasting, we brought Constant Contact out to present on email marketing and related topics for businesses and nonprofit organizations.
RSA is the only agency in the area that is a Constant Contact solutions provider, meaning that we are able to supply our clients with the best and most innovative tools in email marketing.
The event raised $300 for Court Appointed Special Advocates (CASA) -- a volunteer organization advocating for the safety and well-being of abused and neglected children who have been removed from their homes by court order.
Social media talks
Web director Tony Dodd and search engine marketing director Kyle McCabe presented a seminar on how to use social media effectively in health care at the Community HealthCare Association of the Dakotas 25th anniversary conference on May 5.
For more information about how to effectively launch your health care social media campaign, call us at RSA for a free consultation.
New Clients
We would like to welcome all our new clients, including:
| Slash J Saloon Logo, Website Work |
Traffic Services Company Logo, Business Pack Development |
| Waste Connections of Denver Website Development |
Lloyds Inc. Website Optimization |
| Bridges to Buttes Byway Website Development |
Smith's Liquor Gallery Website Development |
We see our clients as partners, and we want to share some of the latest happenings and achievements with them as well. If you would like more information on anything in this newsletter or have an upcoming event that you would like us to include in the next newsletter, please contact us at info@robertsharpassociates.com.
