What’s the real cost of cheap?

Comic via thebillablehour.com

Recently we’ve been contacted by business owners who mistakenly chose the cheapest marketing route. Take, for example, the ones who have opted for the rock-bottom pricing of a website-in-a-box, only to be frustrated with end products that don’t function properly, look like every other cheap site on the web, and will cost thousands of additional dollars to fix. Or take the businesses that hoped to “save” money by choosing amateur companies to make their commercials for less – and ended up disappointed with low-budget production values and projecting the wrong image of their brand to customers.

So what’s the real cost of so-called cheap marketing? Is it the hours spent on the phone trying to reach your GoDaddy customer service rep, or the shoddy returns from a website that doesn’t allow your customers to find the information they need?

And more importantly, what’s the true cost of getting it wrong? Is it the wrong messaging at the wrong time, or better yet, someone’s idea of ‘cute, catchy copy’ that downgrades the customer’s image of your products or services?

Here at RSA, we’re focused on service, quality, and value. If you’re looking for out-of-the-box creative, a custom website, one-on-one customer service, and real results, our work speaks for itself. When done right, marketing can elevate your business and help it grow. At RSA, our proven strategies can help keep you from flushing those precious marketing dollars down the drain, and ensure that you end up with something that works – both for your customers and your bottom line.

~ Robert Sharp

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Kudos

Hersrud Automotive Family

Kudos to the Hersrud Automotive Family as they celebrate 100 years of business. The company celebrated their century status with open houses in Sturgis and Belle Fourche in September. Congratulations Hersruds!

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The RSA event management team has been traveling across the Midwest this summer, spearheading the Wyoming State Fair, South Dakota State Fair, and Central States Fair. For years we’ve heard grumbling that fairs are dying, but we’re happy to report that this year’s Central States Fair saw a 25 percent increase in grandstand sales, and the South Dakota State Fair topped 2009 attendance levels. Kudos to everyone who worked to make these events a success!