RSA Service Trends

Long-form video

Currently a trending request among our clientele, long-form video - a production lasting longer than your average TV commercial - gives them the ability to tell a more complete story. Long-form is commonly used for more specific purposes, such as safety training or infomercials.

Since you're not dealing with the time limits of television, nor the cost of purchasing airtime, long-form is an increasingly attractive option for organizations looking to speak to a specific audience, especially with the ease of publishing web video.

The trade-off is in giving up the mass audience inherent to television as well as a higher total cost of production.

If you have questions about long-form video and how it might help you or your organiation, give us a call. We can help you decide what kind of video is most effective for your needs.

Our long-form video services include:
  • Long form videoPromotional DVDs
  • Employee training videos
  • Fundraising campaigns
  • Safety videos
  • Web video
  • Infomercials

Website design

Sturgis RallyMarket trends continue to change, and much of this change continues to be in the direction of new media. Though social media and mobile marketing are hot topics right now, we're still seeing many clients just now taking their place on the web, or deciding to upgrade their website from "tinkering" to "serious business."

There's no question in our minds that a professional web presence is essential to doing business today. But how are you supposed to know what kind of website you need? Harder still, how do you find a good web designer who will actually give you the kind of website you need? Below is an excerpt from a recent blog post answering just that: How to Find a Good Web Designer:

The most important thing you can do when looking for a good web designer is to ask questions. Asking more questions will help you understand the process of web development much better if you’re talking to a good web pro, or it will bring up a lot of red flags if you're face-to-face with a poor one...