RSA Service Trends
Print Pieces/Collateral
The business of marketing is fast changing, but print media is still a great way to consistently reach large numbers of potential customers, particularly for local advertisers. Your logo, brand and identity are just as important now as they ever were – and people need to see and understand them.
Do you keep your collateral materials (brochures, flyers, rack cards, etc.) fresh and up-to-date? Do your print pieces tell people about your website or social web presence? Did you get any response from your last billboard? If you answered no, or even thought about saying no to any of these questions, give us a call.
Coupons are another excellent way to increase traffic. Try a direct mail piece with a good offer. Just make sure to routinely change the look of your mailer and the content of your offer. When people see the same coupon for the same savings month after month, it becomes less effective.
Even though the possibilities offered by the Internet and new media are compelling, advertising in print, outdoor, and direct mail still have a great impact in any balanced marketing plan.
Seminars & Coaching
The staff at RSA has grown, and with it grows our expertise and industry knowledge. Ranging from customer service training and interactive marketing seminars in Rapid City, to one-on-one social media coaching, knowledge sharing is a fast-advancing component of our agency.
For more information about employee social media training, customer service training, or just attending one of our marketing seminars, give us a call.