Robert Sharp & Associates • BBM Studios • EM² Event Management • 3615 Canyon Lake Drive, Rapid City, SD • 605-341-5226
We see our clients as partners and we want to share some of the latest happenings and achievements with them as well. If you would like more information on anything in this newsletter or have an upcoming event that you would like us to include in the next quarterly newsletter, please feel free to contact us at
info@thesharpagency.com.
Robert Sharp & Associates donated the Vickie Powers Memorial Park website to City of Rapid City. Though the building of the park is now complete, the site was designed to serve as a fundraising, information sharing, awareness raising, volunteer gathering tool.
It is important to us, as a company, to be involved in community driven projects like this as one way of giving back to a community that has given us so much. The park is the product of a public tribute to Vickie Powers and built with a concept of “community design, community build” and the help of over 850 volunteers, donations and corporate sponsorships like ours.
Community-driven projects are awesome, and, believe it or not, we blogged about it.
Read More RSA Happenings
The RSA Interactive team recently presented, “Hands on Social Media” during the South Dakota Telecommunications Association’s (SDTA) annual meeting in Deadwood, SD.
Our focus was to demonstrate the use of various social tools and spaces - Google Reader, Twitter, YouTube, Facebook, and iGoogle - as well as show our audience how to integrate these social spaces and streamline their online efforts for both business and personal use.
RSA is the official ad agency for the South Dakota Lottery. So, when Neal Wanless won that $232 million jackpot, Robert and our video crew traveled to Pierre, SD for PR support for the Lottery and to get footage for future use. The national press was represented on many levels. Robert actually got caught in one photo that ended up in People Magazine. Congratulations Robert Sharp, Superstar!
Justifying Social Media
Social media is all the rage these days. It is no longer just the interest of your 16 year old daughter or the chronicles of life on a college campus.
The above is the beginning of a recent post on the RSA blog, “14 Practical Uses for Social Media.” Social media - we have all heard about it, maybe some of you are even doing it.
The social web can take many forms and purposes, but how do you justify the time it takes? Should employees be allowed to access their social media profiles, post updates etc., when they’re on the clock? Can companies take advantage of the interest that some employees have in staying connected, or maybe the office receptionist's gift of gab? Well, the answer to these and all related questions is YES.
There are so many smart ways to use social media for the benefit of your company, but it seems only the time-wasting uses get all of the attention. It’s up to us to sort through the clutter and determine what options are most effective and efficient.
Take a look at that blog post linked above. Maybe one of those 14 points will help to justify use of social media for your company. If not, just ask for more, as there are plenty of reasons and ways to use social media as a marketing platform.
As far as social-media-enthusiastic employees are concerned, see if you can hone their online ambitions to work side-by-side with the company’s marketing efforts.