Featured Print Projects
The South Dakota Department of Health asked Robert Sharp & Associates to create a look for their new eHealth Collaborative division. Typically health related agencies use a blue or green color scheme; incorporating new colors brings the look and feel to the modern technology based era, while remaining clean and effective as a professional entity.
We were asked to design various promotional materials for the area's McDonald's locations. Designs included a Post 22 sponsorship ad, which featured Ronald McDonald in full baseball gear, interior signage promoting the restaurant's extra value meals, and a flyer promoting the beverages available at the new McCafé.
Provent contacted us to assist with the creation of their corporate identity. The logo and tag line were developed with future mass production in mind; the graphics were chosen to quickly identify the product's unique rotating bristles. Clean colors were chosen to appeal to health conscious potential buyers, and the tag line was created to convey a complete oral health experience in one package.
Throughout the year we provided the Rapid City Rush with a variety of high impact, eye-catching designs. This artwork has been seen outside of the Official Rush Merchandise Store, around the ice arena, promotions on select Miller Lite cases, billboards, Civic Center displays, The Rushmore Mall, and various other locations throughout Rapid City.
RCS Construction approached us to redesign their existing logo. During the creative process we experimented with a variety of graphics which might convey a professional trustworthy feeling to potential clients. The logo was then used to inspire a new look for their advertising materials. We chose to showcase completed projects on a neutral brown background and faint grid to amplify the intensity of the full color photos, allowing the ad to jump off the page.
The City View Trolley requested a complete overhaul to their promotional pieces. Our design concept began with their brochure which included a schedule map, specific stop information, as well as, fare information. The design elements reflect a nostalgic look that corresponds with the overall feeling of the Trolley experience. This design was then incorporated into signage which will be posted at various trolley stops throughout the city.
We were asked to design a sponsorship ad in the Sioux Falls Canary book promoting their Lucky 7 scratch ticket. The promotion allowed randomly selected Canary fans the opportunity to win a set of scratch tickets from the South Dakota Lottery.
We also designed a poster promoting the new Cash Vault $5 scratch ticket game; which was distributed throughout grocery and convenience stores where lottery scratch tickets were sold.
This Powerball ad for the SD Rodeo Association Program was designed to promote the new and improved South Dakota Powerball game, emphasizing to consumers that tickets are "still just a buck".
South Dakota Technical Institutes required a complete campaign devoted to providing legislators with adequate information concerning the importance and need for these institutes throughout the state.
In addition to billboard designs, which were strategically placed throughout Pierre to catch the eye of legislators, Robert Sharp & Associates also created a small booklet filled with facts, testimonials, and statistics concerning the four major institutes and their impact on our state and communities.
The poster, which was displayed within the institutes, was designed to encourage students to log on to the SDTechEd.com website for a chance to voice their opinions concerning the importance of Technical Institutes.
We were asked to design an eye-catching table topper for The Main Street Fund Raiser to encourage people to purchase bricks on the legendary Sturgis Main Street.
This full color ad promoting a chance to win a free trip to the 69th Annual Sturgis Motorcycle Rally appeared in various publications, showcasing the beauty of the Black Hills and the experience of this annual event.
This year's fair logo incorporated the theme "There's Magic In The Fair", by using a colorful, fun filled cartoon treatment to various farm animals. Stardust scattered throughout the magazine ad represents the magic to be found at the agricultural, entertainment and other special events during the Wyoming State Fair.
To see more of our work, go to: Portfolio