Search Engine Optimization

The right key words.

With continued advancements in technology and advertising on the web, determining the best marketing strategy for your company can be a daunting task. At RSA, we can help your company keep up with the latest web tools and trends.

One of the ways we ensure your business will stay ahead of the market and on top of consumers' minds is through a process called Search Engine Optimization (SEO).

SEO is the process of increasing your company brand awareness and website relevance by improving visitor volume and traffic quality via “natural” or “organic” searches using major search engines like Google, Yahoo!, and MSN. The objective of Organic Search Engine Optimization is to place your website, or a link to your website, as high as possible in the search engine listings.

Organic searches are what people explore when they are actively searching for a product/service on the web using general terms and phrases. The organic listings on the first few pages of a search often receive the most traffic. Studies have shown only 30 percent of search engine users click on paid listings when searching a product or service on the web, but an overwhelming 70 percent click the organic listings. An organic SEO strategy is a long-term strategy that delivers consistently high-ranking results over a period of time.

Organic SEO thrives on content, and therefore demands more creativity and more relevancy than any other method. The content must represent the site as an expert in that specific industry, and must always adapt to fit its target audience.

Many of our clients benefit from global positioning on the internet through search engines, such as Google. We have achieved outstanding front-page organic SEO results for all of our SEO clients.

For instance, Neugebauer’s Fine Jewelry in Rapid City benefits from local and global search engine positioning for Hearts on Fire Diamonds (click for Google search), being one of only two Hearts on Fire Diamond Dealers in South Dakota. Reptile Gardens is another client with global search positioning under Family Attraction and Affordable Family Vacation Ideas. These are only a small sample of the success that we, and our clients, have had with search engine placement and organic search engine optimization.

When searching for South Dakota (or Rapid City or Black Hills) Advertising Agency on any common search engine, Robert Sharp & Associates will be listed on the first page, often above the fold one or more times.

See where RSA has also positioned itself in organic search results for:

South Dakota Advertising
Rapid City Advertising
Rapid City Web Development
Rapid City Search Engine Optimization
South Dakota Search Engine Optimization
Rapid City SEO
Rapid City Graphic Design