Television shouldn't be this confusing. You should be able to sit on the couch and know that the warm glow of the TV will work. However, February 17th, 2009 is causing a lot of confusion with many consumers. This is the date the FCC has set for all full-power broadcast stations in the United States to stop transmitting on analog airwaves and begin broadcasting in digital only.

So what does this mean to you, the consumer? First off, let's make it clear what the difference is between an analog and digital signal.

Remember the first cell phones? You know, the ones that were as big as a brick (and weighed as much as one too). These Flintstones blabber boxes were all based on analog signals. Today, new cell phones are digital capable, providing better range and sound quality. This too will apply to the Digital Television (DTV) revolution, offering improved picture and sound, plus additional channels.

Ok. Better sound, picture and channels. That sounds great... now what's the catch? Chances are, if you haven't purchased a new television for several years, your current TV set will not be able to receive any programming without a digital tuner. So has your current television become a giant paperweight? Yes and No.

The FCC is prepared to help with the digital transition by giving away coupons towards the purchase of Digital Converter Boxes. You will ONLY need one if you are viewing channels that you receive off air via an antenna. If you are connected to a cable box or satellite service, you should continue to receive TV programming as usual. Any questions, call your cable or satellite provider. For more information about the Converter Box Program offered by the FCC, follow this link, www.dtv2009.gov, to have your questions answered.

With the Rally and Fair Season finally over with, things can get back to just a hectic pace. During this time we were able to produce quality products.

I'd like to share three outstanding spots. Number one is a spot that Jack Sitch did for Rapid City Medical Center. It was a fun spot for everyone involved, and the client loved it!

The second commercial was shot in Reno. Yes, you heard right. The Nevada Department of Public Safety asked us to help them out with their traffic safety campaign, "Any Cop. Any Place. Any Time." Robert Sharp and I headed down there to shoot and direct their TV spot, and despite the 100+ Degree temperature, we produced an excellent commercial for them.

Finally, we created a lively 30 second spot for Ashley Furniture promoting their big three-day financing offer.

Regards,
Tracy Mailloux