Third Quarter at Robert Sharp & Associates is typically one of our busiest. From the annual Sturgis Motorcycle Rally to our fair triad (South Dakota State Fair, Central States Fair, Wyoming State Fair), third quarter is always full of great variety and continues to resonate a single dominant theme: Event Management.

As our last newsletter pointed out, the first half of the year could be summed up in three words: growth, education and accomplishment. Now, the second half looks to be on that same path. As seems to be a consistent (and exciting) trend this year, third quarter has introduced new challenges, successes and…new employees to our ever-evolving team.

Strategic Mixed Media Marketing Plans

In this competitive business market, marketing campaigns are not as simple as they used to be. With greater diversity, precise social and product niches and more forms of media than ever before, there is a lot to consider and understand in order to make the most of an advertising budget.

Worldwide, approximately 970 million people use the Internet on a daily basis. “It is essential that a business incorporates a strong web presence into their marketing strategy to include, at the very least, a visually stimulating, search engine friendly website,” remarks Robert Sharp. “Contemporary marketing plans should contain a healthy blend of both conventional media (TV, radio, print, etc.) and new media (largely web based).” In many cases, it is ideal for a business to get its name out there through conventional media and search engine marketing, all the while directing people to their website to sell the product or service.

Robert Sharp & Associates has the experience and expertise necessary to develop effective and creative marketing plans that are customized to a specific business or industry and suitable for this new media age. We develop thorough plans with strategies that help bring your businesses to the next level of success, targeting the right people and making the most of an advertising budget.

View our 1st Quarter, 2nd Quarter or 2007 4th Quarter newsletters for more articles on web presence.