Mobile Marketing:
Cell phones, PDA’s and other mobile mediums are quickly becoming an integral part of today's marketing mix. In a report by the Mobile Marketing Association up to 89% of brands will include text and multimedia messaging into their marketing plans by 2008. Nearly a third of those brands are expected to spend over 10% of their marketing budget in this medium. Mobile marketing is a relatively inexpensive media for marketers, allowing them to reach consumers during times and at places they were previously unable to be reached.
RSA understands the importance of staying up to date on the latest marketing trends. We expect this trend to increase in the coming years as advancements in video cell phones and other forms of mobile mediums continue to develop.
Marketing/social networks:
Online social networks such as myspace.com and facebook.com are growing in popularity everyday. A tool that was once used for staying connected with friends or for online dating services is now a powerful marketing medium for many brands and businesses. It gives businesses a chance to interact and connect with consumers, much the same way they interact with friends or family. On top of their unique ability to interact with consumers, social networks also provide businesses the opportunity to target specific groups and really give their company a personality beyond traditional advertising.
Social networks can also be used as a relatively inexpensive method of research for any size business. As these sites grow in popularity we can expect to see more and more businesses we consult move towards these types of mediums to reach new consumers. RSA can help guide companies in the direction they need when it comes to advertising in the new media world.
