Posts for July 2017



Don't let your online reviews turn into a nightmare

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Reputation: noun – the belief or opinions that are generally held by someone or something.

Reputation Management - star ratingsIn the business sense, reputation is the collective representation of multiple customers’ image of a company built up over time. 68% of consumers say positive reviews make them trust a local business more. Considering these numbers, which are on the rise every day, managing your business’s online reputation should be an important part of your marketing mix.

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Website development should focus on user conversion

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A/B Testing

In the realm of online marketing a business’s website is the backbone to every incoming request for information or conversion. Whether it's a referral from Google search, social media, online advertising, etc., the core fundamentals of a website need to be in place for traffic to convert. With 22 years of experience in the marketing sector, I have learned to always put conversions at the top of the list when developing and implementing design and functionality of a website.

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