Why Build a Custom Website?



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Like much of America, you probably watched the Super Bowl and the numerous commercials that accompanied it. Here at RSA there were quite a few that stood out to us, but today we’re here to talk about Squarespace and Wix. They both sound like a pretty good deal, right? Drag and drop your photos, type your text, and boom, you’ve got a website with low monthly fees. Good for your business and your pocketbook, right?

Custom Website Development

Some things are just too good to be true. Having a website that supports your business is about more than just having good web design. And let’s be honest, you’re a CEO, a Marketing Director, a business owner, not a website developer. Here are a few reasons why our team at RSA recommends a custom-built website from expert website developers.

Goals
That drag and drop website your 15-year-old nephew built over the weekend is pretty, but is it functional? Does it have goals? Does it drive users to complete a conversion? Your website should be more than just an interactive poster for your business. What actions do you want users to take? How can you convert website visitors into customers? We have a team of experts who specialize in exactly that. When you use a professional web developer their first question should be, “What are your goals?” Once your goals are established, they can work to achieve those goals through the content, design, and layout of your website.

Page Design
The “make it yourself” aspect of outlets like Wix and Squarespace can be very appealing to those looking to build a simple website. However, part of what makes it so easy is that these designs are using templates that are offered to all of your users. Do you really want to settle for a templated website that could look identical to someone else’s website, or do you want a custom design developed specifically with your brand and goals, in mind? A professional website developer can create a web design unique to you that solidifies your brand’s image.

Quality Content
Did you know the content on your website has a direct impact on how search engines, like Google, see you? Quality content with the proper keyword strategy that engages users on your website can, and will, affect your search engine rankings. The better your content, the higher you will rank in searches related to your business. After all, if people can’t find you, well… they can’t interact with you. When you use a digital marketing company, website design, SEO, marketing, and website development teams will perform thorough research to determine what keywords users are using to find businesses like yours and then write engaging content utilizing those keywords for your website. Using the proper keywords will help get users to your website through search engines like Google. By writing engaging and relevant content, users are more likely to stay on the website longer, consuming more information, and converting to customers.

Quality Assets
Part of a great web design is great assets, including photos and video. Do you want to use the stock images provide for you that could be a number of other websites or use professional photos of your own products and services? Many web design companies can also offer professional photography and videography services to help get high-quality images and professional videos made for your website.

Custom Programming
Drag and drop web design means you’re stuck with the pre-built options these online website builders have already built for you. A custom website from expert website developers means we can build custom modules, widgets, etc. to make your website perform the way you want it to. That includes custom forms, event calendars, shopping carts, and more that coincide with your business goals.

It Works
After your web design has been finalized, a good web design agency will thoroughly proofread and test the website before it goes live. That means no spelling errors, every button performs correctly, every page can be found, and everything works. After your website goes live, they can make continuous updates based on its performance and monitor how your website ranks on search engines and how users interact with your website for ways to improve the site.

Don’t Set It and Forget it
With online web builders, you can build a pretty website in a day… but now what? Does it work? Is it bringing you customers? A custom web design includes setting up your website to track events and conversions based on your goals. Web developers will know how many people clicked on that button or downloaded that form and make suggestions for improvements.

Local Support
When that ‘make it yourself’ website goes down or isn’t doing what you want it to, who are you going to call? The Ghostbusters? When your custom web design is built by professional website developers, you’ll have a local person to reach out to for help.

Are you ready to talk to one of our website developers about building a custom web design for you and your business? We’re ready to meet with you, discuss your goals, and talk about how we can help you. Contact us today for a free consultation.


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