By Tony Dodd | March 30, 2010
How can we solve this?
Using the internet is now mainstream; a way of life for the great many people who buy products and services online. In light of this, you might think more businesses would have a better online presence. So why don’t they?
Low budget = cheap website?
In my experience the top reason is budget. Businesses, usually those on the smaller side, tend to have limited financial resources to devote to web marketing. Now no one wants to settle on a poorly designed website, but some do because they think it’s all they can afford. Unfortunately a poorly designed website can often seem shady or unreliable …Read more »
By Kyle McCabe | September 29, 2009
She's right...
What is “good” web design? Many people don’t understand what makes websites good or bad, and some are even surprised to learn that effective web design takes time, and isn’t cheap. Let me explain…
When you look at a website, you’re looking at an end product. Like a car, there’s really no indication of what went into the creation of the product. We can break it down into its individual parts – wheels, pistons, frame, gears – but we don’t know *why* they, specifically, were used in its construction, or how to acquire and assemble the right types of parts for another car.
Who decides what’s good?
Most of us probably don’t understand how cars are designed, and have only a basic understanding of how they work. But we do know how to use them. We call them “sweet” or “clunker,” seeing distinctions in quality based on various attributes, such as age, safety, power, or utility.
Let’s dwell on that for a second. The designers and engineers who build these complex machines understand them a gazillion times better than you or I, and yet *we* are the arbiters of automotive quality? How does that work? …Read more »
By Allan Emerson | February 25, 2009
To content manage or not to content manage. That is the question. Or that is essentially what’s asked every time a client wants to know how much editing ability they will have with their shiny new website. Some need a little, some need a lot and some may think they need it when in fact they don’t. The key factor in all instances is having an accurate depiction of how much editing will actually take place. So, how much control does a typical site come with?
…Read more »
By Allan Emerson | December 17, 2008
“I need a website. How much is it going to cost?”
Ah, the million dollar question (pun mildly intended). This question falls comfortably in the top three on the list of questions prospective clients ask – and for good reason. The company website is increasingly becoming a very necessary part of any business model. So, how to answer this question?
Let’s take a stroll down Analogy Lane. …Read more »
