When the E*TRADE baby made his first appearance (Superbowl 2008), no one imagined he would become one of the most popular figures in advertising to date. Currently, he has over 30,000 Facebook fans and nearly 12,000 Twitter followers (not to mention Youtube views). Etrade.com even devotes an entire page just to display all 25 of the little guy’s commercials.
These days embedding video in websites is commonplace – so why aren’t you doing it? Here are 5 reasons you should.
1. Video is entertaining.
We love video. Look at how much time the average person spends watching TV and movies. Consider that a lot of people who surf the internet instead are watching video there! We love he movement, the activity, seeing and hearing other people. Video is engaging and can be a lot of fun, adding a lot of energy to otherwise still and silent websites. …Read more »
Whenever I sit down to go through ideas for blog posts, I inevitably think of a few that sound great, only to realize hey, we already wrote that one. A lot of the things we wrote about last year are still relevant even now – maybe more so.
Looking back through our logs, it’s no surprise to find some content was more popular than others. After all, we’re still experimenting to find the sort of thing you, our readers, find most useful.
To make sure you didn’t miss any of the good ones from last year, here’s a short list of our most viewed posts from 2009.
As the competition for attracting viewers to your web site intensifies, the questions of where to go from here keep coming. Today I am sharing my thoughts about the addition of web video to your web site.
In the audio below, I cover some basic questions that you need to consider before making a decision about web video, and talk about the age-old question of costs. While the discussion will continue in-depth in the weeks to come, this first clip should help you begin the decision-making process with some easy-to-understand fundamentals and historical perspective.
