By Kyle McCabe | May 14, 2009
We're not supposed to talk about how great we are. (photo by JSolomon)
Time to take a step back.
Time to take a good look at what we’re doing here at RSA. The economy is down – way down, and people are cutting advertising and marketing budgets, big time. Looks like 2009 is shaping up to be a “building year,” right?
Maybe not. The problem is, we’re still as busy as ever, and I guess that’s less of a problem and more a relief. Some might call it good luck; I call it hard work and a passion for what we do. And a passion for having food to eat, there’s also that.
And yet we have been building as well. Since late last year we’ve added new departments, new staff, and new teams. We’ve got a new website on deck, and are partnering with new clients weekly. …Read more »
By Allan Emerson | February 25, 2009
To content manage or not to content manage. That is the question. Or that is essentially what’s asked every time a client wants to know how much editing ability they will have with their shiny new website. Some need a little, some need a lot and some may think they need it when in fact they don’t. The key factor in all instances is having an accurate depiction of how much editing will actually take place. So, how much control does a typical site come with?
…Read more »
By Kyle McCabe | February 19, 2009
A recent blog post by Chris Brogan got me thinking again about a recurring issue I’ve encountered in web development. In his post, Brogan said this: “Stop striving for perfection, and strive for execution instead.”
While this statement may have been somewhat tongue-in-cheek in the context of his article, I find it resonates with me on a more sober note. Like many people, I admit to some (just a little) perfectionistic tendencies in my work. But enough about me.
Don't wait for "perfect." Just launch it.
A friend of mine, Ted Darling, recently wrote about perfectionism as well, and rather than leave a huge comment on his blog, I thought I’d add …Read more »
By Jillian Anderson | January 16, 2009
In the wake of our shifty-eyed economy, a healthy competitive edge is certainly NOT the LAST thing that businesses need. Many companies are cutting prices, cutting employees and (dare I say it) even cutting marketing budgets to stay ahead.
Wait a second! Which one of these is not like the others?
…Read more »
By Jillian Anderson | December 24, 2008
Many businesses are catching on, choosing to engage interactive social media sites and applications as marketing and PR tools. You are able to reap the benefits of networking for customer service value, staying up to date with industry conversation and public interest trends, and building RELATIONSHIPS with the PEOPLE gathered around these online watering holes. The key is to remain both Person and Business at the same time…but mostly person. …Read more »
By Allan Emerson | December 17, 2008
“I need a website. How much is it going to cost?”
Ah, the million dollar question (pun mildly intended). This question falls comfortably in the top three on the list of questions prospective clients ask – and for good reason. The company website is increasingly becoming a very necessary part of any business model. So, how to answer this question?
Let’s take a stroll down Analogy Lane. …Read more »