By Kyle McCabe | March 2, 2010
Thanks for coming back! We'd really like to hear what you think of this post, so don't be shy with the comments!
Who cares what the glass looks like...is the beer any good?
Who cares how a website looks if it doesn’t work?
Well, the owner of the site, usually. Many of the websites I’ve built over the years have been for clients who care very much how their websites look, and often make decisions to enhance that aesthetic quality at the expense of usability (the ease with which a person uses the website).
Of course the “look” of a site is important. A website needs to draw and engage the eye quickly, or at the very least, not make the visitor puke on their keyboard (here, this might help you with that).
But drawing the eye is only part of the equation. Readers familiar with this subject might here expect me to talk about “function”, and how it needs to take precedence over “form.” In other words, don’t sacrifice usability for flashy eye-candy. But we all understand that, don’t we? …Read more »
By Kyle McCabe | February 4, 2010
"The cobbler's children have no shoes."
We’re entering 2010 with a new website, but also a fresh perspective and a new appreciation for the position our clients are in when embarking upon web development projects.
As an agency that offers web development as a core service, we’ve been painfully conscious of the need to update our website for a few years now. It took us a good long while to devote enough attention to getting our own work done, for the obvious reason of being extremely busy with client work. As Robert once put it, “The cobbler’s children have no shoes.”
Of course finding the time was only part of it. It’s often said “you are your own worst critic,” but we never thought we’d also be our own worst client. Turns out we are. …Read more »
By Kyle McCabe | January 14, 2010
Whenever I sit down to go through ideas for blog posts, I inevitably think of a few that sound great, only to realize hey, we already wrote that one. A lot of the things we wrote about last year are still relevant even now – maybe more so.
Looking back through our logs, it’s no surprise to find some content was more popular than others. After all, we’re still experimenting to find the sort of thing you, our readers, find most useful.
To make sure you didn’t miss any of the good ones from last year, here’s a short list of our most viewed posts from 2009.
Why Good Customer Service Is So Important
5 Reasons Not to Cut Your Marketing Budget in a Recession
Elements of Internet Marketing
Going Nuts? Don’t Cut your Marketing
Should You Put Video On Your Website?
Understanding Web Design
14 Practical Uses For Social Media
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Photo courtesy of kevinzim
