Posts Tagged ‘traditional advertising’
By Justin Mather | June 20, 2011
RSA’s print department is like a well-oiled machine, a machine that runs on variety and creativity. Our passion is providing clients with top-notch designs and superb customer service. We thrive on the day-to-day challenge of conjuring fresh ideas for effective graphic design. No two projects are ever the same – and we love that! Here are some of our latest endeavors:
- Dakotah Steakhouse menus, billboards, print ads and table toppers
- South Dakota Lottery game POS and banners
- Jolly Lane billboards and newsprint
- Sturgis Rally magazine ads
- Sioux Empire Fair event guide and newsprint
- Black Hills BBQ Festival billboards and posters
- American Sprayed Fibers Inc. logo
- Casa Real mailer, restaurant and bar menus
- Reptile Gardens posters, brochures, billboards and van wrap
- MyTown.kotatv.com logo
- Security First Bank annual report and brochure
- South Dakota Community Foundation annual dinner collateral materials
- Wyoming State Fair event guide, billboards, newsprint and magazine ads
- Western Dakota Tech car wrap
- Ramada Inn & Suites rack cards and billboards
- Wheel Jam posters and print ads
- Rapid Transit outdoor signage
- McDonald’s signage and billboards
- Coupongous logo
- 24/7 Intoximeter brochure
Our expert team truly enjoys helping clients keep their print projects and brands consistent, yet fresh. Far too many times we see brands using a variety of fonts, colors and logos from one design to the next, making for an inconsistent design and confusing brand. We know it’s tempting to try designing everything on the cheap, but realize when you hire us you are hiring a team of professionals who eat, sleep and breathe design every day.
Ask our clients, then become one. We’ll make sure your product or service is highlighted in a uniquely creative way.
- Justin Mather, Print Production Director
By Nancy Marshall | June 10, 2010
Gen Y can't get enough of their social media, cell phones and iPods
[This is a guest post by by Nancy Marshall of Nancy Marshall Communications in Augusta, Maine. It was originally posted on the Alliance of Marketing Communications Agencies blog.]
Recently my 17 year old son Craig attended a meeting of the Alliance of Marketing Communications Agencies with me and gave a presentation on “Marketing to Gen Y” to our group of advertising and PR agency owners from across the country. Since Craig’s generation is larger than the Baby Boomer generation (Generation Y is estimated at 77 million people—several million more than the Boomer generation), marketers need to start focusing on this generation. The consumer clout they wield is extremely powerful. In order to market to them effectively, I thought I would share some of his points with you.
First, some facts about his generation:
- Born from approximately 1982 to 2001
- Grew up in a technological revolution
- To reach them, new creative strategies will be required
- With more technology, they will be able to easily avoid advertisements …Read more »
By Aubrey Watts | May 25, 2010
Integrated media; balanced marketing
Lost within the maze of our office, sitting in front of his Mac – probably playing video games – is Justin Mather, one of our graphic design veterans. Last week we bribed him to sit down and spit out a few notes about traditional advertising. Here’s the dirt:
Traditional advertising has been around a long time, much longer than anyone reading this. Today, it still plays a vital role in the success of any business. The technological aspects of marketing are changing fast, but traditional media is still a great way to consistently reach large numbers of potential customers, particularly for local advertisers. …Read more »
By Aubrey Watts | May 18, 2010
Kashi Company...On a mission to keep their branding consistent
Still jealous of our fearless leader’s trip to Florida while we suffered through a mid-spring wintery mess, we cornered Robert into giving us another lesson he took away from the Alliance of Marketing Communications Agencies conference in West Palm Beach.
Takeaway #2: Branding is not just a logo, it’s a means to success
For any new company, success is the ultimate goal – to come out above competitors – but many small businesses often find themselves falling short. One of the biggest mistakes made is failing to understand what a brand is. Establishing a brand is the first crucial step towards true success. Not only is a brand important to the success of your business, it also allows for the opportunity to share what your company is about, who you are and what your business have to offer. …Read more »
By Kyle McCabe | April 20, 2010
Think of your face.
I wrote previously about my experience at OTA Sessions a few weeks ago, and highlighted some of the topics discussed. It all boils down to changes in the way we do business; whether you like it or not, these changes are occurring.
In this (holy crap it’s long) article I am going to outline what some of the speakers at OTA Sessions said about how to approach this new marketplace–and the new “consumer”–we’re faced with.
Social communication isn’t new
While social media like Twitter and Facebook are new, they are simply vehicles for an activity we’ve always engaged in. Humans are fundamentally social and always have been. We are drawn to each other and impelled to communicate and belong to social groups; something greater than ourselves.
The difference now is the marketplace is shifting to media through which human interaction is enabled–necessary, in fact–rather than muffled or disabled.
Here’s what our speakers had to say …Read more »
By Kyle McCabe | April 6, 2010
Last week I wrote about OTA Sessions, which I attended the week before, and gave some overall thoughts about the experience. For the next couple of posts I will attempt to dive a little deeper and find out what it all means for you and I.
Most of the ideas discussed by the event speakers can be boiled down to one thing: changes. Changes in the marketplace and marketing; changes in the “consumer,” and the “user”; changes in the way we interact as people, and changes in the way we do business because of it; changes in our thinking and our actual physiology.
So how exactly has the marketplace changed? Here’s what some of our speakers had to say about the current state of things, with a little commentary thrown in: …Read more »
By Kyle McCabe | October 15, 2009
I wrote the other day that you already “do” marketing by having a presence in the marketplace – your storefront. From there, all your business activity is, or should be, focused on bringing customers in the door.
Your website is the marketing hub
So unless you’re an online business, your brick-and-mortar store is the hub of your marketing efforts. Your website, then, should be the hub for your online marketing, and in turn, should point customers to your store.
If you sell products directly from your website, customers are already “at” your store. But even if you don’t have that e-commerce element, you’re still making a pitch of some sort to your web visitors, and trying to convince them to take an action. …Read more »
By Jillian Anderson | October 5, 2009
Are you ready for the holidays? Well, it is now October – Rapid City’s first snow has fallen. Yes, it is long-due time to start thinking about the holidays – and holiday advertising (see tips below).
With a well crafted message, promotion and placement, holiday advertising can be incredibly effective. Whether your business is retail or service oriented and regardless of your product’s gifting nature, the holidays are an opportune time to connect with people.
Reasons for holiday advertising:
- People are in the buying/giving spirit and feeling nostalgic.
- Your competition is surely advertising. If they’re not, you have a huge advantage!
- TOMA (top of mind awareness). During the holidays, people have a number of things on their minds. Even if you’re not selling gifts, you don’t want them to forget about you.
- People are looking for deals and gift ideas – paying attention to ads.
- Increased sales numbers. We’ve seen clients experience a 50% sales increase (or more) from a holiday ad campaign!
- There are plenty more. What are your reasons for advertising, or not, during the holidays?
Ok, but why so soon?
Honestly, the sooner the better – many companies even start planning in the summer. Locally, it is best to have your holiday campaigns planned and placed (or at least started) by mid-October! …Read more »
By Kyle McCabe | July 2, 2009
So quick to cut? (original photo by klynslis)
Yes, okay, I’m biased. I work for an advertising and marketing agency. You might think, since the welfare of my company depends on the advertising budgets of our clients, I’d say whatever I needed to in order to convince people to advertise. Clearly an inherent conflict of interest, right?
But consider: as such an agency, we’re intimately familiar with the workings of many businesses across multiple industries, and in our role as business partners we share a common goal with each of our clients. Our job is to keep them healthy and growing with the skills and knowledge we bring to the table. So it wouldn’t make much sense to push more advertising if we knew it would hurt a client’s business. …Read more »
