By Kyle McCabe | July 7, 2010
A while ago I wrote about the idea of being “transparent” or “authentic” in the social web. My theory is that full transparency is actually over-disclosure (and therefore undesirable), and authenticity just means don’t be fake (rather than meaning “show yourself without any sort of filter,” as the word might imply).
This theory applies to social business (use of social media for an organization) as well.
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Transparency in Business
No single person is obligated to tell anyone anything (outside the legal sphere), but good communication demands a certain level of honesty. …Read more »
