By Kyle McCabe | August 31, 2010
Search Engine Marketing... it's not voodoo
There’s still a lot of confusion out there about what a search engine marketing firm does – and doesn’t do – and I think this confusion is holding businesses back or causing people to waste a lot of money on false expectations.
Put simply, search engine marketing (SEM) is just what it says it is: marketing. It’s not search engine sales, or search engine lead generation, or search engine voodoo…it’s just marketing; bringing your products and services to market.
I can bring your product to someone …Read more »
