By Jillian Anderson | July 30, 2009
Sometimes you just can't say it better than Mark Twain.
I love marketing quotes – the wit, the punditry, the directness – and how an entire concept can be summed up in one sentence (or two or three). Here are some of my favs:
“Tell a story that is memorable and remarkable and worth listening to. Seduce your customers, because that’s exactly what they want you to do.” – Seth Godin
“Strategy should be developed from the bottom up, not from the top down. In other words, strategy should be developed from a deep knowledge of and involvement in the actual tactics of the business itself.” – Jack Trout …Read more »
By Kyle McCabe | July 21, 2009
This is your website (credit: machity)
An old, rickety car slowly pulled into the car dealership lot and parked. It belched black smoke as the clunky engine finally backfired and gave up. A man got out of the car and strolled into the office. The salesman met him there, asking if he could be of any assistance.
The conversation went something like this:
Salesman: “Hi, how are you doing? What can I help you with?”
Customer: “I need a new car.”
S: “Ah, I see! Well you’ve come to the right place. We have plenty of cars on the lot, and can order anything you might want that we don’t already have. Any idea what you’re looking for?”
C: “Yes, you see I am a salesman myself, and I spend a lot of time driving to see customers and prospects. But my car is rather old, and the engine barely works. In fact, I can only drive in first gear!”
S: “Wow! I bet that makes it hard to visit many customers in a day. Can I interest you in this brand new Complete Car? It’s well-rounded with a great engine, good looks, comfortable interior, and will certainly connect you with your customers.” …Read more »
By Kyle McCabe | July 2, 2009
So quick to cut? (original photo by klynslis)
Yes, okay, I’m biased. I work for an advertising and marketing agency. You might think, since the welfare of my company depends on the advertising budgets of our clients, I’d say whatever I needed to in order to convince people to advertise. Clearly an inherent conflict of interest, right?
But consider: as such an agency, we’re intimately familiar with the workings of many businesses across multiple industries, and in our role as business partners we share a common goal with each of our clients. Our job is to keep them healthy and growing with the skills and knowledge we bring to the table. So it wouldn’t make much sense to push more advertising if we knew it would hurt a client’s business. …Read more »
By Kyle McCabe | June 17, 2009
Designer's rendering of the playground
The Vickie Powers Memorial Park Playground Project gets underway today. It’s an exciting event – 5 days of building by hundreds of volunteers, and in the end the community will have a brand new playground in the park.
What’s cool about this playground is that it was designed with the help of children, so you know they’re going to love it. As part of a “community design, community build” concept, Rapid City’s Parks & Recreation Department teamed up with Leather’s & Associates, out of New York, to make this project happen.
The concept of this park’s “community design, community build” is classic and essential. Whether it be by getting involved in social media, encouraging higher levels of customer and community service, relationship building, or by hosting/contributing to community events, the community theme has been a common thread for many of our clients lately. Sort of as a way to get back to the basics. Back to the human connection. Working together toward a common goal.
It’s encouraging to see so many people give so much to such a cause as this park, even in the midst of a recession. This generosity, this sense of community, is now more important than ever. I hope this playground and park will benefit the community by/for which it was built, and perhaps serve as a way to grow our sense of community in the days ahead.
