Posts Tagged ‘PR’


A time for everything, even social media campaigns

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Photo credit to spodzoneSocial media campaigns should have a start and finish. BUT campaigns are only a piece of the social media marketing puzzle.
Social media campaigns should have a start and finish. BUT campaigns are only a piece of the social media marketing puzzle.

For several months, I’ve had an issue with people using the term “campaign” when talking about social media marketing. This bothers me because, overall, social media marketing needs to be looked at as ongoing process/strategy and it should not be thought of with a beginning and an end.

Last week, Tracey, Kyle and I attended a presentation by social media strategist Jason Baer.

His talk was lively, entertaining, to the point and right on – breaking down 7 ways to use social media: …Read more »


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