By Kyle McCabe | April 20, 2010

Think of your face.

I wrote previously about my experience at OTA Sessions a few weeks ago, and highlighted some of the topics discussed. It all boils down to changes in the way we do business; whether you like it or not, these changes are occurring.

In this (holy crap it’s long) article I am going to outline what some of the speakers at OTA Sessions said about how to approach this new marketplace–and the new “consumer”–we’re faced with.

Social communication isn’t new

While social media like Twitter and Facebook are new, they are simply vehicles for an activity we’ve always engaged in. Humans are fundamentally social and always have been. We are drawn to each other and impelled to communicate and belong to social groups; something greater than ourselves.

The difference now is the marketplace is shifting to media through which human interaction is enabled–necessary, in fact–rather than muffled or disabled.

Here’s what our speakers had to say …Read more »

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By Kyle McCabe | April 1, 2010

Last week I went to Sioux Falls to attend the first ever OTA Sessions, and I’m glad. It was a great event with plenty of interesting speakers, attendees, and ideas.

The organizers of OTA Sessions sought to demonstrate the creativity present here in the Midwest, and to develop more of the same through presentations from regional and national names, and conversations among some of our local best and brightest.

That all makes sense to me now, but I had a hard time explaining it to people …Read more »

By Kyle McCabe | March 17, 2010

That's right. Dinosaurs.

I’ll be driving through eastern South Dakota next week. It’s a drive I’ve made many times, though I’m usually on my way to Minneapolis. This time Sioux Falls is my destination, and I’m pumped.

I’m heading out that way to attend the OTA Sessions–an event that, if you’re a small (or large) business owner, marketer, salesperson, PR pro, or creative in the Midwest, you should not miss.

OTA is the first conference of its type in South Dakota, as far as I know. From the website: …Read more »