By Jillian Anderson | October 5, 2009
Are you ready for the holidays? Well, it is now October – Rapid City’s first snow has fallen. Yes, it is long-due time to start thinking about the holidays – and holiday advertising (see tips below).
With a well crafted message, promotion and placement, holiday advertising can be incredibly effective. Whether your business is retail or service oriented and regardless of your product’s gifting nature, the holidays are an opportune time to connect with people.
Reasons for holiday advertising:
- People are in the buying/giving spirit and feeling nostalgic.
- Your competition is surely advertising. If they’re not, you have a huge advantage!
- TOMA (top of mind awareness). During the holidays, people have a number of things on their minds. Even if you’re not selling gifts, you don’t want them to forget about you.
- People are looking for deals and gift ideas – paying attention to ads.
- Increased sales numbers. We’ve seen clients experience a 50% sales increase (or more) from a holiday ad campaign!
- There are plenty more. What are your reasons for advertising, or not, during the holidays?
Ok, but why so soon?
Honestly, the sooner the better – many companies even start planning in the summer. Locally, it is best to have your holiday campaigns planned and placed (or at least started) by mid-October! …Read more »
