By Kyle McCabe | April 6, 2010
Last week I wrote about OTA Sessions, which I attended the week before, and gave some overall thoughts about the experience. For the next couple of posts I will attempt to dive a little deeper and find out what it all means for you and I.
Most of the ideas discussed by the event speakers can be boiled down to one thing: changes. Changes in the marketplace and marketing; changes in the “consumer,” and the “user”; changes in the way we interact as people, and changes in the way we do business because of it; changes in our thinking and our actual physiology.
So how exactly has the marketplace changed? Here’s what some of our speakers had to say about the current state of things, with a little commentary thrown in: …Read more »
