By Aubrey Watts | January 5, 2010

While driving through town on your way to work, you notice a billboard advertising a new coffee shop somewhere in the city. In great need of morning blend, but passing the sign too quickly to write down the web address, you seize the next chance you get to pull out your phone and do a mobile web search for the coffee shop.

Within the search results you not only get a link to Google maps for directions, but a link to the coffee shop’s site. Upon entering their website you are automatically eligible for a mobile discount: a free latte, which is redeemable at the register by simply showing the mobile coupon code you will receive in a text message.

Does your website work for mobile?

Does this scenario seem a little crazy or far-fetched to you? Well, it is more realistic than you might think. In fact, it’s already happening.

Mobile Marketing Today

Mobile websites are not only used as a quick way to find information, but they have become yet another avenue for marketing campaigns. …Read more »

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By Vincent Tyson | January 9, 2009

Imagine…as you drive along the main street of an unfamiliar city, your phone alerts you to a restaurant that your friend visited last week. It interfaces with your friends “facebook” page, where they had commented on the delicious culinary delights of the establishment to your left. “The Prime Rib was great” the screen reflects, as you drive on. An on-screen button allows you to make a reservation for two, tomorrow night at 8. The mobile device sends your name and contact details to the restaurant where a table is reserved for you.

…Read more »