By Aubrey Watts | January 5, 2010

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While driving through town on your way to work, you notice a billboard advertising a new coffee shop somewhere in the city. In great need of morning blend, but passing the sign too quickly to write down the web address, you seize the next chance you get to pull out your phone and do a mobile web search for the coffee shop.

Within the search results you not only get a link to Google maps for directions, but a link to the coffee shop’s site. Upon entering their website you are automatically eligible for a mobile discount: a free latte, which is redeemable at the register by simply showing the mobile coupon code you will receive in a text message.

Does your website work for mobile?

Does this scenario seem a little crazy or far-fetched to you? Well, it is more realistic than you might think. In fact, it’s already happening.

Mobile Marketing Today

Mobile websites are not only used as a quick way to find information, but they have become yet another avenue for marketing campaigns. …Read more »