By Jillian Anderson | September 15, 2009
Diamond’s increased advertising budget for Emerald Nuts proves to be a success.
A couple of months ago, Kyle wrote an excellent post highlighting 5 Reasons Not to Cut Your Marketing Budget in a Recession. His points being:
- Your reputation can suffer.
- When times are tough, people look for deals.
- If you’re not moving forward, you’re moving backward.
- Marketing in a recession can give you a competitive advantage.
- Cut advertising, cut market share.
I want to take another look at the fourth point here, as marketing in a recession really does give you an advantage. In truth, marketing ANY time gives you an advantage. But when the economy is down and a lot of businesses are cutting their marketing budgets, your dollars can go even further because there are fewer or weaker messages out there to compete with. …Read more »
