By Kyle McCabe | January 14, 2010
Whenever I sit down to go through ideas for blog posts, I inevitably think of a few that sound great, only to realize hey, we already wrote that one. A lot of the things we wrote about last year are still relevant even now – maybe more so.
Looking back through our logs, it’s no surprise to find some content was more popular than others. After all, we’re still experimenting to find the sort of thing you, our readers, find most useful.
To make sure you didn’t miss any of the good ones from last year, here’s a short list of our most viewed posts from 2009.
Why Good Customer Service Is So Important
5 Reasons Not to Cut Your Marketing Budget in a Recession
Elements of Internet Marketing
Going Nuts? Don’t Cut your Marketing
Should You Put Video On Your Website?
Understanding Web Design
14 Practical Uses For Social Media
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Photo courtesy of kevinzim
By Jillian Anderson | September 15, 2009
Diamond’s increased advertising budget for Emerald Nuts proves to be a success.
A couple of months ago, Kyle wrote an excellent post highlighting 5 Reasons Not to Cut Your Marketing Budget in a Recession. His points being:
- Your reputation can suffer.
- When times are tough, people look for deals.
- If you’re not moving forward, you’re moving backward.
- Marketing in a recession can give you a competitive advantage.
- Cut advertising, cut market share.
I want to take another look at the fourth point here, as marketing in a recession really does give you an advantage. In truth, marketing ANY time gives you an advantage. But when the economy is down and a lot of businesses are cutting their marketing budgets, your dollars can go even further because there are fewer or weaker messages out there to compete with. …Read more »
