By Jillian Anderson | October 8, 2009
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"People are in social media to be socially active, not to be sold."
Earlier this week, I attended a Social Networking seminar at Western Dakota Tech, put on by the Rapid City Chamber of Commerce. It was really quite interesting with approximately 85 people from local businesses in attendance.
I was particularly interested in what Adam Beshara (Marketing Specialist at Golden West Technologies) would share about Twitter and then how Realtor Lee Alley (with Prudential Kahler Realtors) would talk about Facebook for business. Both of these presenters impressed me with their realistic take/talk about social media for business in general. So much so, I want to share some of their key (form my perspective) points.
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By Kyle McCabe | August 20, 2009
Most of us who are active in social web spaces (i.e. Twitter, Facebook, etc.) do it privately – that is to say, we’re engaging online with friends and family. But what if you’re doing it for a business? How should you present yourself?
It can be difficult to know where to draw the line between the personal and professional when dealing with brands, vendors, clients, customers, etc. After all, you are YOU, and though you may represent your organization, you’re still a person. And people engage with other people.
Look, I “tweet” personal stuff all the time. Granted, I’m not the principle of the organization, or even a high-level operative (so to speak). So although I do represent my company to a degree, I’m safe from being seen as “the company voice.” Not so, for others. Being seen as the representative of the organization can put you in a tight spot where the line between personal and professional gets a little blurry. …Read more »
