By Tracy Mailloux | April 13, 2010
[In this guest post, Tracy Mailloux points out a trend in advertising he noticed while on his Great Education Adventure, and is kind enough to share some insight with us. Thanks, Tracy! ]
Interactive TV ad
Traditional TV isn’t dead… yet. It is, however, on a respirator, and the priest has been called in for last rites.
Digital TV, on the other hand, is very much alive. Although in it’s infancy, it is growing at a rapid pace–its steroid of choice: advertising.
Now I know what you are thinking, “there’s nothing new about advertising on TV.” True, advertising has been around ever since cavemen could sketch on rock walls. But with the digital revolution in TV, advertising is becoming more and more interactive and engaging, which is a new thing for ads. …Read more »
