By Tarah Heupel | July 22, 2010
When it comes to Search Engine Optimization (SEO), many business owners don’t understand how it works or how to use it – so this week we brought in the big guns to help demystify the process.
The SEO Expert
We had the pleasure of bringing in renowned SEO expert (and one-time RSA intern) Stephen Woessner from the University of Wisconsin-LaCrosse to host public workshops and meet with our staff.
Stephen kicked off the week with a seminar for small business owners, sponsored by RSA and AAF Black Hills. More than 40 people turned out to learn Stephen’s 15 simple steps to SEO, and we’ve heard some great feedback from attendees who took home a step-by-step plan for optimizing their sites.
For those of you who missed out, you’re probably wondering what big secrets Stephen revealed. We can’t give you all the details, but Stephen’s book is a great resource for business owners who want to take a stab at doing it themselves. Want to try to do SEO yourself? Here’s what you should know. …Read more »

