By Tarah Heupel | May 13, 2010
Last week, as Rapid City was pounded with rain, snow, and blistering winds (in early May, no less), our fearless leader ventured south to attend the Alliance of Marketing Communications Agencies conference in West Palm Beach.
Lady Gaga recycles...and uses genius product placement.
While Robert didn’t bring back sunshine or “I swam with dolphins” t-shirts for the worker bees, he did gift us with some conference nuggets that we’d love to share.
Takeaway #1: kids are smart.
Today’s tweens have grown up in the world of 24/7 advertising, where everything from their underpants to their morning cereal is a blatant advertisement for a movie superhero, cartoon character, or up-and-coming pop star. Tweens are exposed to so many messages in any given day that they’ve learned to tune out the noise, skipping commercials and ignoring movie previews altogether. So what’s a marketer to do? …Read more »
