Posts Tagged ‘content strategy’


Content Management System Confusion

Lego Ninja

Lego Ninja is serious about content strategy.

In the late ’90s content management systems (CMS) were rare. Those that did exist were either underdeveloped, by today’s standards, or just slightly customizable template systems (RIP Geocities).

Back then we hand-coded websites, for the most part, and clients had very little access to make updates to those websites. The internet gods looked upon this and saw that it was good. So, of course, they changed it.

Enter the CMS

These days you can’t throw a cat without hitting someone who wants full access to change their websites. It’s now common for clients to ask for a CMS-based website, and I can’t blame them. …Read more »


Is The Look Of A Website Most Important?

Beer

Who cares what the glass looks like...is the beer any good?

Who cares how a website looks if it doesn’t work?

Well, the owner of the site, usually. Many of the websites I’ve built over the years have been for clients who care very much how their websites look, and often make decisions to enhance that aesthetic quality at the expense of usability (the ease with which a person uses the website).

Of course the “look” of a site is important. A website needs to draw and engage the eye quickly, or at the very least, not make the visitor puke on their keyboard (here, this might help you with that).

But drawing the eye is only part of the equation. Readers familiar with this subject might here expect me to talk about “function”, and how it needs to take precedence over “form.” In other words, don’t sacrifice usability for flashy eye-candy. But we all understand that, don’t we? …Read more »


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