By Kyle McCabe | January 19, 2010
Blogging is a waste of time?
Seriously, why bother? Isn’t this kind of a waste of time? It’s not like blogs really matter – it’s just throwaway content, after all. What really matters is the website.
False.
Look, the web is about two things: content and search. Content because that’s what you’ve come for, and search because that’s how you find the content. Nothing else matters.
In light of this, a blog can be the most important tool you employ for two reasons: …Read more »
Thanks for coming back! We'd really like to hear what you think of this post, so don't be shy with the comments!
By Kyle McCabe | December 22, 2009
Don't get robbed.
I don’t know anything about rockets or surgery. If I wanted to find a good rocket surgeon, I wouldn’t have the faintest idea where to start. I’m not at all confident I could find the right person for the job; someone who won’t rip me off or do a half-baked job (hey, no disrespect to rocket surgeons, but some of you are kind of shady).
If you feel that way about finding a good web designer*, I may be able to help (yeah, some of you are shady, too).
There are key values, practices or qualifications in any profession that can help you judge its practitioners. So you might proceed in your search with greater confidence, I’ve outlined below some key things to look for in a good web designer (Surprisingly, little of it has to do with actual ‘design’ skill).
1. A good web designer listens.
It’s incredibly difficult to solve a design problem without knowing what that problem is. …Read more »
By Kyle McCabe | December 1, 2009
Tools without strategy: poorly built house; dilapidated, isolated. More of a shack, really. A bad marketing shack.
I’ve had the opportunity to speak at a few events about social media. I’ve also spoken to clients, prospects, colleagues, friends, family, and a few pets about social media. One of the most common questions asked of me, and that I see asked of others, is “how do you use social media for business?”
For these presentations, I usually begin by explaining what social media is conceptually, then move into how it can be integrated into the marketing effort – beginning with objectives and strategy. Almost unfailingly, however, I receive feedback to the effect of “I still don’t know how to *USE* this stuff.” I think I know what the problem is (clearly I need to fix my presentation, but that’s beside the point).
Tools without a plan
Imagine I walked up to you and asked, “How do I use a hammer?” How would you respond? …Read more »
By Tracey Armstrong | September 2, 2009
Play to win! Focus on the objective and build a strategy to get there.
Having a web strategy is a lot like declaring a major in college – once you decide on a career path and declare your major, you have a clear objective, something to work toward. This defines the classes you take, maybe your extra curricular activities, and even the people you associate with.
What’s your objective?
Defining your objective helps you focus on the building blocks required to successfully take you from your freshman year to graduation to a promising career (this also makes your parents happy, as you will graduate on time and end up costing them less money).
…Read more »
