By Kyle McCabe | June 10, 2009

Thanks for coming back! We'd really like to hear what you think of this post, so don't be shy with the comments!

The RSA Interactive team recently presented, “Hands on Social Media” during the South Dakota Telecommunications Association’s (SDTA) annual meeting in Deadwood, SD.

Our focus was to demonstrate the use of various social tools and spaces – Google Reader, Twitter, YouTube, Facebook, and iGoogle – as well as show our audience how to integrate these social spaces and streamline their online efforts for both business and personal use. Though most of the presentation was “hands-on,” here are a few takeaways: …Read more »

By Kyle McCabe | April 30, 2009

Previously I wrote about understanding social media, and explained how it is equalizing global communication and interaction, with specific consequences for business. I want to expand on this idea a bit and talk specifically about ‘marketing‘ on the social web.

Social web?
Yeah, that’s my term du jour. I’ve been slap-fighting a little bit with the whole concept of “social media,” and the fact that this commonly-used phrase just doesn’t work as a definition. It’s too broad; misleading, even. “Social web” is broad as well, certainly, but more specific in scope. It’s made up of spaces across the internet where people can interact with one another – we’re all familiar with some of the more popular technologies that facilitate this communication. The point is that conversations are happening here.

What’s that got to do with business and marketing?
Quite a bit, potentially. A business that approaches the social web the right way can benefit greatly, while providing value for their customers or prospects. Vague enough for you? …Read more »

By Jillian Anderson | January 26, 2009

So, the word is out. Social media is happening. More businesses and individuals are getting involved everyday. It’s real. It’s now. And, just like all potential marketing mediums, it’s about to get really competitive.

With the exception of the last few years, NOW is the best time to hop on the social media bandwagon and get interactive. South Dakota businesses and industries, along with the vast majority of other regional mid-west businesses, have yet to tap this vital marketing, PR and customer service resource – giving you the advantage.

…Read more »

By Kyle McCabe | December 31, 2008

I’ve been asked by several people in the last couple months, “what is the point of Twitter?” Having read Jillian Anderson’s recent post on social media, you might be asking yourself the same question. After all, Twitter doesn’t seem very useful at first glance. But like many social media services, how you use it is more important than what its “point” might be. Yet in order to explain why Twitter can be useful to you, we need to clear up a few things. …Read more »

By Jillian Anderson | December 24, 2008

Many businesses are catching on, choosing to engage interactive social media sites and applications as marketing and PR tools. You are able to reap the benefits of networking for customer service value, staying up to date with industry conversation and public interest trends, and building RELATIONSHIPS with the PEOPLE gathered around these online watering holes. The key is to remain both Person and Business at the same time…but mostly person. …Read more »