When you’re searching the web for a product or service in your area, where do you go to find it?
Many people start with Craigslist, then check out the area listings on Ebay and as a last-ditch effort they might even browse the Facebook Marketplace. These services are all tried-and-true methods of person-to-person commerce because they are well established and used by thousands of people each day.
Now, lets take a look at Zaarly, a brand-spanking-new e-commerce site who’s motto is,“what you want, when you want it.”
I’m telling you, this could be the next big innovation in person-to-person selling …Read more »
With the dawn of a new year, there is a lot of buzz about marketing in 2010. The “blogsphere” is flooded with questions like, “What will be the most effective marketing media in 2010,” “Will traditional media become obsolete,” and “Where are advertisers going to spend in 2010.”
This will be a pretty big one and some are even saying that the impact of mobile marketing will surpass that of social media. Be sure to pay attention to how this develops in the coming months and years.
2. Relationship marketing and customer service:
This necessity continues to grow as social media gives EVERY customer a louder voice and influence. Remember that your customers are people too, and not just any people, but the kings and queens of your business.
3. Experimentation:
When it comes to new technologies, sometimes experimentation is the best way to see if they work for your marketing. This doesn’t mean (of course) to blindly pursue new media with no clear goal, intent, strategy and system of measurement. But, it certainly doesn’t hurt to try something new. If you don’t begin experimenting, you will be left behind.
4. Social media and SEO:
We can’t forget about the meat and potatoes of online marketing. Social media and SEO have advanced past the point of being mere buzz words. Don’t expect these two to disappear.
5. Promotions in both new AND traditional media:
Whether businesses are offering incentives to gain friends and followers in social networks, customer loyalty programs, coupons, sales or charitable contributions – promotions are sure to be another 2010 trend. …Read more »
The web has changed the way we communicate, presenting brands the ability to reach a worldwide range of people in ways never before possible. Businesses, both large and small, can harness the power of the web to not only reach more people than ever before, but they can also extend the user experience by encouraging people to interact with their brand – making the brand more available to their audience.
Sounds good, but why does this matter? Why is this important? …Read more »
Yes, okay, I’m biased. I work for an advertising and marketing agency. You might think, since the welfare of my company depends on the advertising budgets of our clients, I’d say whatever I needed to in order to convince people to advertise. Clearly an inherent conflict of interest, right?
But consider: as such an agency, we’re intimately familiar with the workings of many businesses across multiple industries, and in our role as business partners we share a common goal with each of our clients. Our job is to keep them healthy and growing with the skills and knowledge we bring to the table. So it wouldn’t make much sense to push more advertising if we knew it would hurt a client’s business. …Read more »
The RSA Interactive team recently presented, “Hands on Social Media” during the South Dakota Telecommunications Association’s (SDTA) annual meeting in Deadwood, SD.
Our focus was to demonstrate the use of various social tools and spaces – Google Reader, Twitter, YouTube, Facebook, and iGoogle – as well as show our audience how to integrate these social spaces and streamline their online efforts for both business and personal use. Though most of the presentation was “hands-on,” here are a few takeaways: …Read more »
No. It is not so. *sighs of relief* The advertising world is changing, though – and rightly so.
Advertising is not dead; it just needs to be less of a one-sided conversation and become a more social dialogue with the consumer. (Sorry Kyle, I’ve got to say consumer to go along with her shirt.) As long as there is such a thing as competitive business, advertising and marketing will continue to live, ever flourishing in the perpetual evolutionary dance that is society…or something like that.
In the wake of our shifty-eyed economy, a healthy competitive edge is certainly NOT the LAST thing that businesses need. Many companies are cutting prices, cutting employees and (dare I say it) even cutting marketing budgets to stay ahead.
Wait a second! Which one of these is not like the others?
Imagine…as you drive along the main street of an unfamiliar city, your phone alerts you to a restaurant that your friend visited last week. It interfaces with your friends “facebook” page, where they had commented on the delicious culinary delights of the establishment to your left. “The Prime Rib was great” the screen reflects, as you drive on. An on-screen button allows you to make a reservation for two, tomorrow night at 8. The mobile device sends your name and contact details to the restaurant where a table is reserved for you.
Wishing you a year of joy & good marketing
