By Jillian Anderson | March 3, 2009

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There are multiple myths surrounding advertising (not to mention marketing as a whole) that rob good advertising of its worth and credibility in the minds of small business owners. Most of these illusions stem (of course) from cost. For instance, paying more for something does not necessarily make it better than the less expensive product. On the other hand, paying less for something does not make it a better deal. So what can you do? …Read more »