By Kyle McCabe | July 14, 2010
In a brilliant and entertaining blend of traditional advertising and social media, Old Spice simply nails it here. With a traditional TV spot posted on Youtube, they simply monitored comments on the video, as well as on Facebook and Twitter, and then shot and posted video responses to some of them.
Simply amazing. This has got to be the first time in a long time any advertising, by itself, has made me want to purchase a product!
And they’re still doing it. Prepare to waste your afternoon…
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About the authorAs Content Development/SEM Director for RSA, Kyle spends most of his time thinking of ways to get a company-sanctioned afternoon nap. He's an amateur photographer, social communication junkie, gamer, musician, blogger, and all-around web geek. He enjoys reading, writing, and breaking bricks. You can find him on LinkedIn, Flickr, and Twitter.
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