By Kyle McCabe | May 27, 2010
...since sliced bread.
Q: I get a lot of clients asking me a number of variations of this question: “What’s the Next Big Thing?”
This is good! They’re interested, they’re anxious – they observed the boom of social media and they want to get in on the ground floor of whatever new craze comes along.
A: So here is the answer: it doesn’t matter. The corollary is that no one really knows for sure. Yes, you can speculate all day long – and people have – but the reality is no one knew Twitter was the Next Big Thing until it was.
Well I can tell you the Next Big Thing is data and communication implants, but it’s nothing more than wild speculation. Also, scary.
Among people who are reluctant to get involved in the web, social media, SEM, and mobile marketing, I get the sense they think they’ve already missed the boat, and so they ignore it. They’re waiting around for the Next Big Thing, instead.
Well yeah, you’re missing the boat. But guess what: Das Boot is a ferry – there’s always another chance to hop on and join the party on the other side. Stop waiting around for the Next Big Thing, because if you’re not already involved in This Big Thing, chances are you’ll completely miss the next one.
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Photo courtesy of cogdog
About the authorAs the SEO team lead at RSA, Kyle spends most of his time thinking of ways to get a company-sanctioned afternoon nap. He's an amateur photographer, social media junkie, recovering gamer, musician, blogger, and all-around web geek. He enjoys reading, writing, and breaking bricks. You can find him on LinkedIn, Flickr, and Twitter.
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