Marketing Quotes

By Jillian Anderson | July 30, 2009

I love marketing quotes – the wit, the punditry, the directness – and how an entire concept can be summed up in one sentence (or two or three).  Here are some of my favs:

“Tell a story that is memorable and remarkable and worth listening to.  Seduce your customers, because that’s exactly what they want you to do.” – Seth Godin

“Strategy should be developed from the bottom up, not from the top down.  In other words,  strategy should be developed from a deep knowledge of and involvement in the actual tactics of the business itself.” – Jack Trout

“The essence of good marketing is the commitment to be something.  … You cannot hold two divergent positions at one time.” – William H. Davidow

“In good times people want to advertise, in bad times, they have to.” – Bruce Barton

“When executed properly, an ad campaign will pay for itself, then buy you lunch.” -Robert D. Sharp

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain

“Delay is the death of the sale.” – Gary Halbert

“Advertising is totally unnecessary. Unless you hope to make money.” – Jef I. Richards

“The spider looks for a merchant that doesn’t advertise so he can spin a web across his door and lead a life of undisturbed peace!”  – Mark Twain

“There is more money wasted in advertising by under-spending than by over-spending. Years ago someone said that under-spending in advertising is like buying a ticket halfway to Europe – you’ve spent your money but you never get there.” – Morris Hite

There are many, many more quotables out there (especially with all the great content now in blogs and Twitter).  Please feel free to add your favorite marketing quotes or witty sentiments in the comments!

(Image credit: Photo Mojo)

---