Comments on: Is The Look Of A Website Most Important? http://www.robertsharpassociates.com/blog/is-the-look-of-a-website-most-important/ Web geeks in the wild Tue, 31 Aug 2010 20:14:22 -0700 hourly 1 By: Kyle McCabe http://www.robertsharpassociates.com/blog/is-the-look-of-a-website-most-important/comment-page-1/#comment-1064 Kyle McCabe Wed, 03 Mar 2010 18:44:27 +0000 http://www.robertsharpassociates.com/blog/?p=2185#comment-1064 Thanks for stopping by! Your comments are right on - planning must include real content, or it's just as wasted as first-phase design. <br><br>So many projects start with a "design" phase, and we have to backtrack, costing time and money. It's understandable for a client who isn't familiar with the process to want to jump straight to design, but we should know better by now.<br><br>Thanks again. Thanks for stopping by! Your comments are right on – planning must include real content, or it's just as wasted as first-phase design.

So many projects start with a “design” phase, and we have to backtrack, costing time and money. It's understandable for a client who isn't familiar with the process to want to jump straight to design, but we should know better by now.

Thanks again.

]]> By: jerihastava http://www.robertsharpassociates.com/blog/is-the-look-of-a-website-most-important/comment-page-1/#comment-1063 jerihastava Wed, 03 Mar 2010 16:46:07 +0000 http://www.robertsharpassociates.com/blog/?p=2185#comment-1063 A great looking website is certainly an asset, but design should always support the "shape" of the content, and no amount of planning before design begins can replace designing with actual content. In my experience, the very process of gathering and evaluating existing content, and generating new content invariably leads to changes that can be costly when design has been approved before a content strategy is in place. A great looking website is certainly an asset, but design should always support the “shape” of the content, and no amount of planning before design begins can replace designing with actual content. In my experience, the very process of gathering and evaluating existing content, and generating new content invariably leads to changes that can be costly when design has been approved before a content strategy is in place.

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