Hootsuite Update Includes Location and Advanced Facebook Features

By Ben Lippert | August 31, 2011

The web-based social media tool, Hootsuite, made some major changes to the freedom users have when updating their Facebook pages.

Hootsuite has always allowed you to schedule messages and post updates with Facebook in the past. However, the new features are like icing on the cake. They include the things you thought about when you would sit at your computer asking, “Why don’t they let me do this?”

Overview

Hootsuite lets you combine all your accounts from different social media platforms in one easy-to-read-and-update dashboard. This lets Joe Schmoe, or “X” company, update their Twitter, Facebook, LinkedIn, etc. accounts from one place, at the same time. It can be a real time-saving tool when you plan on being unavailable or will be out of the office for the day.

Updates

Most of the updates deal directly with Facebook accounts, but some are relevant to others.

For Facebook…

You can now upload photos directly to a group page, make comments and “like” items, which send directly to Facebook.

There is also the addition of location components that give you the choice to include your whereabouts.

A filtering system lets you search for topics within your page or from the rest of the internet.

Benefits

Hoosuite has always been beneficial because of the time it helps save. Now, with even more functionality, the tool lets you control more aspects of your social media sites from inside the application.

Listed above are just the main updates. There are many more technical features that we won’t get into right now.

Conclusion

If you or your business use social media, or want to start using it more effectively, give Hootsuite a try. As with any new technology, it will take some playing around with and getting used to, but you will quickly see the efficiency pay off.

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