By Kyle McCabe | June 10, 2009
The RSA Interactive team recently presented, “Hands on Social Media” during the South Dakota Telecommunications Association’s (SDTA) annual meeting in Deadwood, SD.
Our focus was to demonstrate the use of various social tools and spaces – Google Reader, Twitter, YouTube, Facebook, and iGoogle – as well as show our audience how to integrate these social spaces and streamline their online efforts for both business and personal use. Though most of the presentation was “hands-on,” here are a few takeaways:
1. Don’t jump right to the technology; form an objective, and a strategy to achieve that objective.
2. Social web endeavors should not be message-centered, as traditional marketing is. Rather, the focus should be on the people you are talking to, and what they need.
3. There’s no right or wrong way to “use” social media, but there are consequences for certain things you might do; potentially negative consequences.
4. The future will bring an even larger, growing, more tech-savvy online audience than ever before. New technologies will launch, replacing current tech and services. Getting into it now; getting familiar with not only the tools, but the relationships and interactivity behind the tools, will aid you in moving forward and keeping on top of these changes as they happen.
Below is our accompanying deck.
About the authorAs the SEO team lead at RSA, Kyle spends most of his time thinking of ways to get a company-sanctioned afternoon nap. He's an amateur photographer, social media junkie, recovering gamer, musician, blogger, and all-around web geek. He enjoys reading, writing, and breaking bricks. You can find him on LinkedIn, Flickr, and Twitter.
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