Comments on: 5 Reasons Not to Cut Your Marketing Budget in a Recession

By: Lean and Mean Local SEO | The Adventures of SEO Boy

Lean and Mean Local SEO | The Adventures of SEO Boy — Tue, 03 Aug 2010 16:16:33 +0000

[...] The marketing budget seems to be the most obvious budget to cut when things start to dry up. Marketing has been viewed as a “bell & whistle” of the P&L. I wouldn’t be surprised if those who state that philosophy deliberately do so to drive competition out of business. Don’t do it! [...]

By: Navigating Your Small Business Through Recession | Understanding Marketing

Navigating Your Small Business Through Recession | Understanding Marketing — Fri, 12 Feb 2010 22:18:27 +0000

[...] Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it’s important to not cut your marketing budget. [...]

By: RSAInteractive

RSAInteractive — Fri, 11 Dec 2009 20:26:39 +0000

Thanks for replying – good to hear your efforts seem to be working. We've had the same experience with many of our clients who dare to continue marketing even when times are tough.

By: Brad

Brad — Thu, 10 Dec 2009 14:41:19 +0000

I agree with most of your points above, especially the concept of actaully marketing harder in a recession versus pulling back. My company identified “sweet spots” in our marketing efforts (PPC & online advertising) and re-directed our marketing spend to focus on those specific areas. So far, the results have been promising.

By: Corporate Housing- Hotel Industry Price Comparison | Corporate Housing Providers Blog

Tue, 20 Oct 2009 13:51:17 +0000

[...] the time to cut back on your advertising budget. Period. Robert Sharp Associated posted a wonderful blog on this subject, and there’s a concise ezine article as well. The NBTA, or National Business [...]

By: Adelbert

Adelbert — Fri, 18 Sep 2009 03:45:36 +0000

5 Reasons Not to Cut Your Marketing Budget in a Recession [link to post] via @applemacbookpro @igrafix @visualrhetor
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By: autom8 (Autom Tagsa)

autom8 (Autom Tagsa) — Fri, 03 Jul 2009 01:02:00 +0000

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RT @BridgetAyers: 5 Reasons Not to Cut Your Marketing Budget in a Recession [link to post] @applemacbookpro @igrafix @visualrhetor

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By: gariphic (Gary Holmes)

gariphic (Gary Holmes) — Fri, 03 Jul 2009 00:05:03 +0000

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By: cooleremail (CoolerEmail)

cooleremail (CoolerEmail) — Fri, 03 Jul 2009 00:04:02 +0000

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5 Reasons Not to Cut Your Marketing Budget in a Recession [link to post] via @applemacbookpro @igrafix @visualrhetor

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By: popky (Linda Popky)

popky (Linda Popky) — Fri, 03 Jul 2009 00:03:02 +0000

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RT @BridgetAyers: 5 Reasons Not to Cut Your Marketing Budget in a Recession [link to post] via @applemacbookpro

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