By Jillian Anderson | October 8, 2009
"People are in social media to be socially active, not to be sold."
Earlier this week, I attended a Social Networking seminar at Western Dakota Tech, put on by the Rapid City Chamber of Commerce. It was really quite interesting with approximately 85 people from local businesses in attendance.
I was particularly interested in what Adam Beshara (Marketing Specialist at Golden West Technologies) would share about Twitter and then how Realtor Lee Alley (with Prudential Kahler Realtors) would talk about Facebook for business. Both of these presenters impressed me with their realistic take/talk about social media for business in general. So much so, I want to share some of their key (form my perspective) points.
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By Kyle McCabe | September 29, 2009
She's right...
What is “good” web design? Many people don’t understand what makes websites good or bad, and some are even surprised to learn that effective web design takes time, and isn’t cheap. Let me explain…
When you look at a website, you’re looking at an end product. Like a car, there’s really no indication of what went into the creation of the product. We can break it down into its individual parts – wheels, pistons, frame, gears – but we don’t know *why* they, specifically, were used in its construction, or how to acquire and assemble the right types of parts for another car.
Who decides what’s good?
Most of us probably don’t understand how cars are designed, and have only a basic understanding of how they work. But we do know how to use them. We call them “sweet” or “clunker,” seeing distinctions in quality based on various attributes, such as age, safety, power, or utility.
Let’s dwell on that for a second. The designers and engineers who build these complex machines understand them a gazillion times better than you or I, and yet *we* are the arbiters of automotive quality? How does that work? …Read more »
By Tracey Armstrong | September 2, 2009
Play to win! Focus on the objective and build a strategy to get there.
Having a web strategy is a lot like declaring a major in college – once you decide on a career path and declare your major, you have a clear objective, something to work toward. This defines the classes you take, maybe your extra curricular activities, and even the people you associate with.
What’s your objective?
Defining your objective helps you focus on the building blocks required to successfully take you from your freshman year to graduation to a promising career (this also makes your parents happy, as you will graduate on time and end up costing them less money).
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