Archive for the ‘Public Relations’ Category


Palm Trees and Product Placement

Today’s tweens have grown up in the world of 24/7 advertising, where everything from their underpants to their morning cereal is a blatant advertisement for a movie superhero, cartoon character, or up-and-coming pop star. So what’s a marketer to do?


Social Media Tips From Google, KS

For the month of March, Topeka doesn’t exist. The town of 120,000 is now officially named Google, KS. The big question, of course, is why? Earlier this month Google announced a contest to bring Google Fiber (ultra-high-speed broadband Internet) to one or more trial communities around the country. A Topeka Facebook group urging locals to … Read More


5 Ways To Improve Your Customer Service

In an economic drought, good customer service is digging for water. You have to work at it and be smart about it, but it doesn’t have to be difficult. Here are a few things you can do right now to improve your customer service. 1. Listen to your customers Listen to their complaints. Listen to … Read More


Social Media Tools Are Useless

I’ve had the opportunity to speak at a few events about social media. I’ve also spoken to clients, prospects, colleagues, friends, family, and a few pets about social media. One of the most common questions asked of me, and that I see asked of others, is “how do you use social media for business?” For … Read More


Transparency, Authenticity, and Social Media

Almost every “how-to” or list of tips on using social media includes some kind of advice on being authentic or transparent. I’m not convinced we all agree on what things like transparency and authenticity mean in this context. Transparency No one is really serious about full transparency. Full transparency would entail communication of every detail … Read More


Everyone Has a Marketing Strategy

If you own, manage or work in a business, you’re a marketer. Marketing may not be your specialty – that is, you may not be the one calling the shots when it comes to marketing plans and decisions, but you are still an integral part of that activity. You are a marketer, like it or … Read More


Social Media: Personal or Professional?

Most of us who are active in social web spaces (i.e. Twitter, Facebook, etc.) do it privately – that is to say, we’re engaging online with friends and family. But what if you’re doing it for a business? How should you present yourself? It can be difficult to know where to draw the line between … Read More


People vs. Advertising

I recently tripped over a former high school classmate on Twitter. His user name looked really familiar so I checked his profile to see if it was, in fact, the person I was thinking of. After following his profile to his personal website, I found the proof I was looking for: a photo confirming my … Read More


Why Good Customer Service is so Important

*It is far easier to ensure good customer service than to repair the damages of bad service – like trying to repair a broken window. (Photo credit: Shoes on Wires) Why are any of us in business? I think that’s a question more people should ask themselves. Sometimes, I don’t know why some businesses bother … Read More


Giving Back to Our Community

The Vickie Powers Memorial Park Playground Project gets underway today.  It’s an exciting event – 5 days of building by hundreds of volunteers, and in the end the community will have a brand new playground in the park. What’s cool about this playground is that it was designed with the help of children, so you … Read More


We're RSA. We talk out loud, talk to you, and are easy to talk to. See who we are, what we do and what we can do for you.