Comments on: A time for everything, even social media campaigns http://www.robertsharpassociates.com/blog/a-time-for-everything-even-social-media-campaigns/ Web geeks in the wild Mon, 28 Nov 2011 23:16:40 +0000 hourly 1 By: Jillian Anderson http://www.robertsharpassociates.com/blog/a-time-for-everything-even-social-media-campaigns/#comment-247 Jillian Anderson Tue, 28 Apr 2009 21:31:34 +0000 http://www.robertsharpassociates.com/blog/?p=893#comment-247 Dave, Thanks for reading and taking the time to comment! I agree with you that there are some companies (large corporations) that can get away with social media campaigns and be successful without a long term plan...but only to a certain extent. And there are several companies that have a strong market presence, dominate traditional media, and already have a high top of mind awareness that, as of right now (today), might not even need engage online. I would also say, though, that without long-term involvement and monitoring they are missing out on the value/purpose of social media. Again, I also agree with you that the social web lends itself more naturally to mid/small sized businesses as they are easier to put a face to. Full-blown social media strategies are not right for everyone. But, as competition rises and more businesses develop their online presence, it will be a lot more difficult to have a successful social media campaign without an already established presence/network/relationships/reputation/system, etc. I'll still say, though, that "If you plan to survive in this realm, your strategy will have no end - you’re in this for the long haul." Dave,
Thanks for reading and taking the time to comment! I agree with you that there are some companies (large corporations) that can get away with social media campaigns and be successful without a long term plan…but only to a certain extent. And there are several companies that have a strong market presence, dominate traditional media, and already have a high top of mind awareness that, as of right now (today), might not even need engage online.

I would also say, though, that without long-term involvement and monitoring they are missing out on the value/purpose of social media.

Again, I also agree with you that the social web lends itself more naturally to mid/small sized businesses as they are easier to put a face to. Full-blown social media strategies are not right for everyone. But, as competition rises and more businesses develop their online presence, it will be a lot more difficult to have a successful social media campaign without an already established presence/network/relationships/reputation/system, etc.

I’ll still say, though, that “If you plan to survive in this realm, your strategy will have no end – you’re in this for the long haul.”

]]> By: Dave Shustler http://www.robertsharpassociates.com/blog/a-time-for-everything-even-social-media-campaigns/#comment-245 Dave Shustler Tue, 28 Apr 2009 20:14:03 +0000 http://www.robertsharpassociates.com/blog/?p=893#comment-245 I'm going to have to disagree with you because a lot of large companies ARE implementing social media campaigns all the time with no long term goals in mind. The reasoning is that they have no internal resources to keep the campaigns going after their ad agencies finish the promotional campaign. These campaigns are also very successful and cost efficient. I do agree that it would ultimately be beneficial for most companies (mostly mid to small size) to have a long term strategy in place but sometimes it's just not in their cards. I’m going to have to disagree with you because a lot of large companies ARE implementing social media campaigns all the time with no long term goals in mind. The reasoning is that they have no internal resources to keep the campaigns going after their ad agencies finish the promotional campaign.

These campaigns are also very successful and cost efficient.

I do agree that it would ultimately be beneficial for most companies (mostly mid to small size) to have a long term strategy in place but sometimes it’s just not in their cards.

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