By Ben Lippert | October 20, 2011
Do you manage a Facebook page for your business? Social media is a free way to stay in contact with your customers. (Most of which probably don’t visit your website very often.)
Facebook provides a great way to get people interacting with your business from a platform they’re already using on a daily basis. There is a method to managing your Facebook business page and we have a few tips that will help build your fan base and elicit interaction on posts.
Post relevant information
Your posts should be industry specific. If you sell computers, an example post could be details on the new Apple iOS 5 operating system. Not all posts need to contain information about your business but they should be applicable.
Poll your audience
Free tools like the “Questions” application allow you to survey people who “like” your page. If the question is a good one people are more likely to contribute and share the question on their own walls for more eyes to see.
Media adds depth
Adding a photo is rather simple and increases the likelihood that people will view your post. If you have several photos from an event or a conference you attended, create an album.
Pat yourself of the back
Use your Facebook page as a PR tool. Tell your fans about accomplishments and customer success stories. Did your business just win an award? Take a picture and put it online for everyone to see. Success instills customer confidence and customer confidence equals more business.
Have a contest
These contests don’t have to be formal. It could be as simple as saying, “the first 10 people to like this post will get a coupon for $5 off their next purchase.” If people know you are prone to offer deals they will be more likely to visit your page without being prompted.
Bonus tip: Try to use proper punctuation and spelling whenever possible. You should also avoid smiley faces and excessive exclamation points. It’s great to be excited but too much schmooze could make you look like a jerk.
About the authorBen is a 2011 graduate from South Dakota State University with majors in advertising, broadcast journalism and marketing. Social media, new technology, outdoors and music are just a few of his interests. He joined RSA as an SEO Consultant.
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